What is Corporate Identity
Corporate identity refers to the external personality projected by a coporation. The idea of corporate identity integrates the look and feel of designs and communications, along with the corporation's behavior. Companies of all sizes invest a great deal of energy in their corporate identities, since the persona of a corporation influences the way people think about the company. Many firms specialize in corporate identity and public image control.
The first aspect of corporate identity has to do with branding. The logo is often the centre of company branding, since it is an easily recognizable symbol which sets the corporation aside from other companies. Branding typically also includes a color scheme, and a general look and feel across a product family which makes all products recognizable. For example, a Clothing company will use related designs for all of its packaging, allowing consumers to pick its products out from among the competitors.
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